While the innovation of wearable technology provides endless possibilities for businesses such as hotels and retailers, the security risk becomes greater. Security experts note that companies who have created wearable technology cannot always keep safe the users’ data.

“We have really reached an inflection point in 2015,” said Adam Towvim, president, CEO and co-founder of TrustLayers Inc., a Massachusetts-based security company. “Even if someone’s data stays properly secured inside of someone’s four walls, the risk of misuse of data is as great as data leakage.”

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